Yes. By default, your posts and DMs send people to your TikTok video, where they tap the Shop button to buy. To send them straight to the product instead, add a TikTok Showcase link to the video yourself.
Why does my TikTok link go to my video?
TikTok doesn't let us create Showcase product links automatically, so by default we send viewers to your TikTok Shop video. Purchases made there are credited to you the same way as when someone finds the video on TikTok, and they show as video sales in your TikTok Shop analytics.
How do I add a Showcase link?
Add it in the Manual TikTok Link column on your dashboard. Here's a short walkthrough on adding a Showcase link.
Why use a Showcase link?
It skips the step of opening the TikTok video before buying.
Sales show separately in TikTok Shop analytics, under Direct Link Sales.
We recommend adding one when a video starts performing well on Facebook or Instagram and is driving a lot of traffic.
Do Showcase links expire?
They can. They usually last about 100 days. If a Showcase link expires or you remove it, we go back to sending viewers to your TikTok video, so your posts keep working.